The YouTube sensation Jimmy Donaldson, also known as MrBeast, has set out to conquer television screens. He launched Prime Video’s Beast Games, where 1,000 contestants fight it out for a record prize purse of $5 million spread over 10 episodes. While the series might have garnered millions of followers worldwide, its partnership with the fintech company MoneyLion has drawn fire from consumer advocates.
The app also promotes a $4.2 million sweepstakes hosted by MoneyLion, in conjunction with the show. The company provides cash advances it dubs “no interest” loans, though critics say this service acts like payday lending, leaving users trapped in cycles of debt. “High-cost advances often hide fees that make the actual cost of borrowing much higher for vulnerable users,” the National Consumer Law Center said.
MrBeast, who had recently been criticized over old scandals and workplace allegations, described the collaboration as a chance for his audience to be introduced to financial tools and opportunities. MoneyLion said it considers the partnership to fit in with its mission to enhance financial wellness. Critics warn that such products would abuse younger audiences, who are the most vulnerable to persuasive marketing practices.
As it draws comparisons between the series to those of Squid Game and Survivor, Beast Games has received much focus and attention in its entirety, with its first two episodes streaming on Prime Video.
Viewers are asking questions about the ethics of embedding financial services in entertainment content as contestants fight for prizes that may change their lives. Activists call viewers to tread carefully as they feel that such collaborations require a financial choice.
To Read More: Entertainment