The daughter of Dubai’s ruler, Sheikh Mohammed bin Rashid Al Maktoum, Sheikha Mahra Al Maktoum is about to introduce her new fragrance under the very provocative name “Divorce.” This perfume of her brand, Mahra M1, has already gained much attention worldwide due both to such a name and also to the timing of its introduction, almost right after her very publicized divorce from Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum.
The media-savvy princess of Dubai, 30, gave a sneak peek of the perfume on her Instagram account to almost a million followers. The sleek, black bottle proudly sports the word “Divorce,” obviously named after her recent separation from her husband, a United Arab Emirates businessman.
Sheikha Mahra revealed the launch of the scent with a dramatic promotional video of shattered glass, black petals, and a black panther reprising strength and resilience. A formal revelation of the perfume only weeks after her bold Instagram post announcing the end of her marriage in July 2024 was: “Dear husband, as you are occupied with other companions, I hereby declare our divorce.”. I divorce you, I divorce you, and I divorce you. Take good care of yourself. Bye, ex-wife.”
The perfume called “Divorce” has created some interest, and to many, this is the ultimate statement of freedom and change. Being a member of Dubai’s royal family, Sheikha Mahra has thrilled readers by being straightforward in matters pertaining both to personal and professional issues, and her latest enterprise will more than likely set her as a trendsetter in the world of luxury branding.
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