Nigerian Afrobeats star Asake continues to capture the hearts of music consumers with his new song, “MMS,” alongside fellow Afrobeats icon Wizkid. Distributed on October 5, 2024, the song is in Asake’s third studio album, Lungu Boy, redefining everything everyone thought about this genre.
On “MMS,” Asake collaborates with Wizkid-whose contribution brings flavorful and vibrant texture to the song’s production. This collaboration between these two music giants reaped the birth of a sound that strung listeners across the world. Some of his many big wins on Lungu Boy feature Wizkid. He gets also some of the heaviest hitters- Travis Scott, Stormzy, Central Cee, and Ludmilla the 15-track album, which fuses different global influences with that trademark Asake Afrobeats.
This collaboration has not only been a highlight of Asake’s work as such but also raised him above the rest as one of the most innovative voices for contemporary music. The song is storming it up on the streaming platforms, hitting the number one spot on the TurnTable Top 100, proving to be something as remarkable to go by its wide appeal.
More than just an album, Lungu Boy is Asake’s journey as an artist that would continue after signing with YBNL, making him break into the mainstream. Since breaking into the mainstream as a dominant force in Afrobeats, Asake has brought success in hit singles and chart-topping albums. His new work well dawns a tale of growth in every song since he showcases the versatility of Afrobeats, Amapiano, Fuji, and Hip Hop into one blend to show the diversity of the influences that led the music.
The album was receiving rave reviews as an eclectic mix, as well as powerful collaborations. This album is, however, a career milestone for Asake; how he interleaves genres without being jarring in his songs has not only fast-tracked his hold in the Afrobeats world but also on the global map.
Officially, MMS’ music video was also released on October 8, 2024. Shot in black and white in the streets of London, it is a cinematic clip, thus perfectly giving out the feel of the track. The video already has tens of millions of views on YouTube and the fans are complimenting its style as well as both the stars’ chemistry.
Such a film aesthetic of such a plain black and white video gives it a timeless aesthetic, but its emotional depth in the song takes it to a new dimension. This visual treatment shall become the new benchmark for Afrobeats music videos as an art form in replicating the energetic rhythms of the genre.
With the release of his album, Asake’s growth doesn’t end there. The artist recently finished off his Lungu Boy tour that he held at sold-out venues in the United States, among them TD Garden Arena, Capital One Arena, and Madison Square Garden. All these accolades depict Asake’s influence being experienced even outside the boundaries of Nigerian music, pushing him toward international stardom.
Perhaps the most etched memory of the tour is when he headlined the O2 Arena in London. Asake now joins the list of few and select Nigerian acts to headline the venue several times, in the same category as Wizkid and Davido. While on stage, Wizkid surprisingly arrived to do “MMS” with Asake. That was quite electrifying chemistry on stage, which made the night.
Asake’s entry into superstardom, it initiated in January 2022 through his EP, Ololade Asake. He has been pushing boundary after boundary with Afrobeats as he looks to fuse it with aspects of other styles to come up with a sound belonging to no other. His engagement and interaction with fans through music have made him one of the most popular figures in the industry today.
His journey from being a promising talent to one of the international phenomena has been characterized by a boundless energy to innovate. From Lungu Boy, Asake has not only solidified his place as a major force within Afrobeats but set his sights on international fame and is making very meaningful inroads into the global music-making scene.
The constant evolution and ability to produce chart-topping hits from Asake establish him as a strong force in the music scene. With this latest offering, “MMS,” while winning praise with Lungu Boy, he is again cementing the fact that he’s here to stay; changing the face of the sound of Afrobeats at a global level.
With fans streaming his music and filling out sold-out concerts all over, the world seems to have made one thing very clear: Asake’s best days are only beginning, and the world is already looking for more.
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