Pak Suzuki Motor Company is going to unveil its newly assembled local Suzuki Every on October 13, 2024, in Lahore. The new car model will officially replace the age-old Suzuki Bolan after nearly four decades that have so far been synonymous with the Pakistani automobile scene. This is a momentous occasion for Suzuki as it aims to upgrade its fleet and fulfill the changing requirements of consumers.
The End of an Era for Suzuki Bolan
The Suzuki Bolan is more casually known as the “carry dabba” in Pakistan and has been well-received in Pakistani circles since the early 1980s. The quality of this car is quite an attraction at the points of convenience on account of its affordability and utility-allowed it to be used by families, businesses, and even public transport. Upgrades in automobile technology and changing market demands made the Bolan look a bit out of date, with limited safety features and outdated designs.
The discontinuance of the Bolan by Pak Suzuki will be replaced through strategic means of introducing a more contemporary vehicle according to modern times. Therefore, in place of the same, Suzuki Every will provide to consumers with enhanced features and better performance to ensure that the brand remains competitive in the fast-changing world of automobiles.
Price and Specifications of Suzuki Every
The Suzuki Every will come at a price somewhere around Rs. 2.6 million to Rs. 2.7 million. This will, of course, make it a much more premium product compared to the Bolan with a price tag of approximately Rs. 1.94 million. Although the exact pricing will be announced on its launch day, the mentioned price range does suggest that Suzuki Every is a more value-for-money proposition with richly upgraded offerings compared to the previous generation.
The car is said to be offered in two different variants: VX and VXR. The features are said to vary significantly between the two variants. Some of its features that might be missing in the base version are the air conditioning system, MP3 audio player, rear wiper, and power windows, while the VXR would most probably have them as part of its package.
Exterior/Interior Features
The Suzuki Every, locally assembled, is a true classic Kei car from the outside. Functional and straightforward in its aesthetics design-wise, the boxy shape has rectangular side-swept halogen headlights complementing its somewhat minimalistic grille supported by several air intakes for better cooling. Sliding doors along with low-mounted rectangular taillights are a characteristic feature of such a practical design, targeting space in the urban jungle.
Inside, the cabin was roomier than its previous model, with a more elevated dashboard and two separate color schemes, in addition to covered seats in fabric. Everyone was better loaded with ABS, one airbag, different seatbelt options, and an MP3 audio system. The interior of this vehicle has enormous leaps from the Bolan, commercial and private use. It strikes the perfect balance between comfort, safety, and functionality.
Engine and Performance
Under the hood, the Suzuki Every will be married to an innate 660cc engine and 5-speed manual transmission. It will be the “little guy” in terms of power with around 49hp and 62Nm of torque, good for urban driving and light-duty use. Unlikely to outperform it, but it is fuel-friendly, versatile, and ready for use in school runs, small businesses, and urban logistics.
Market Expectations and Analyst Views
The Market would definitely eye Suzuki Every for the void left by Bolan, especially in the commercial vehicle segment. Though former chairman of PAAPAM, Mashood Khan, is optimistic about the chances for the new model to serve the market, this Suzuki model could well cater to small businesses and transportation services.
“The Suzuki Every’s entry into the country is very well-timed, as according to Usman Ansari, an automotive analyst and the founder of CarSpirit.pk. He said that even though the Suzuki Mehran was discontinued, which initially saw much criticism, models such as the Alto have gone on to be quite popular. So, on this basis, Ansari believes the Everyone will win it through sales because it is much better and more comfortable compared to its Bolan counterpart.
While that is exciting, some auto observers pointed out the absence of an automatic variant as a downside. As more consumers move to a more automatic transmission with urban driving, lack of it may therefore limit appeal to an even bigger crowd. In contrast, its affordable pricing and added features make Suzuki Every an even more amazing prospect in the subcompact category.
The Future of Suzuki Every
A pioneer in the automobile industry of Pakistan, Pak Suzuki Motor Company boasts the most popular models sold in the country: Alto, Swift, and Cultus. The company wants to start its new vehicle on the legacy of hassle-free, low-cost transportation. “Pak Suzuki Motor Company follows the mantra of innovation and the needs of the customers. With the launch of Suzuki Every, we are confident that we have made our mark in the market,” said the Head of Corporate Affairs at Pak Suzuki Shafiq Shaikh.
This launch underlines our commitment to giving consumers innovative, reliable, and affordable mobility solutions, Shaikh said in a media statement. Suzuki Every will be available for viewing and test drives at all authorized dealerships across Pakistan starting October 13, 2024.
It is the right time indeed for Pak Suzuki to penetrate the market with Suzuki Every, coming at a time when there is a gradual shift towards feature-rich and economical variants in the automotive sector of Pakistan. Seen ahead of the launch date, all eyes are upon Pak Suzuki to get to know how well the Every performs in a competitive landscape, more so with increasing consumer expectations about safety, comfort, and technology.
In many ways, from Bolan to Every is almost like a new era in the Pakistani automotive industry. It marks the end of one era, it sure does, but it opens another thus providing more choice as well as better experiences for local consumers.
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