As 2025 unfolds, wrestling fans continue to debate the sharp contrasts between WWE’s soaring popularity and AEW’s struggles. AEW’s inability to cultivate strong, natural leaders has left its roster vulnerable. The top-tier talents—Hulk Hogan, The Rock, or Roman Reigns—have historically been “alpha” figures commanding fans’ loyalty. AEW, however, seems to lack such assertive figures, which weakens its appeal.
Columnist criticisms point directly at its leadership in its management, Tony Khan, and his EVPs. While WWE prospers with the NBC/Universal and Netflix deals, it gets diminishing returns on viewership, attendance, and merchandise sales. Even with recent signings of stars like Edge, Okada, and Mercedes, nothing has stopped it’s slide. Many have wondered if the company is viable in the long term.
WWE continues to grow because it adapts. Bianca Belair’s feats of strength and Tiffany Stratton’s meteoric rise prove that WWE is superior in creativity. Meanwhile, it must prioritize accountability and rebuild its brand to remain a viable competitor.
Conclusion
The wrestling industry feeds on competition. To gain momentum again, AEW must foster a leadership and decisiveness culture. Its fall may worsen if these weaknesses inside the firm remain unattended.
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Salaar Shah