Black Friday is a day of irresistible offers, mainly on the latest technology. Yet, a recent study by KnownHost has brought to light the reality: nearly 30% of Black Friday tech offers do not save a penny.
According to the report, most of the “deals” advertised during the shopping season are usually minor price cuts or return to the normal pricing of the product after artificially inflating costs during other parts of the year. This gives the impression that they have deep discounts, and the consumers tend to buy impulsively.
Earnings Reports from Tech Giants
The giant HP Inc. in the corporate world released fourth-quarter results in its reported numbers that beat analysts’ expectations and pegged at 93 cents a share. However, this saw an increased revenue of $14.05 billion. Dell Technologies equally posted an earnings beat for a $2.15 quarterly result. However, in this quarter, its revenue, valued at $24.37 billion came lower than expectations.
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Exciting developments from Sony included announcing December PS Plus games for It Takes Two, Aliens: Dark Descent, and TemTem, while plans also reveal new black editions for both DualSense Edge controllers as well as wireless audio accessories. This adds a style option to the gaming aesthetics.
Growing Technological Directions
On a more macro level, Apple and Xiaomi made announcements that will enhance their respective ecosystems. Xiaomi is looking to reduce its dependence on foreign chip suppliers by developing its processors in-house, while Apple is testing staggered software updates to make the user experience smoother.
The message for consumers shopping during Black Friday: scrutinize discounts and assess prices over time. With strategic planning, shoppers can separate real bargains from marketing gimmicks.
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