Netflix has raised the prices of its U.S. streaming plans following a record-breaking fourth-quarter performance in 2024, during which the platform added 19 million new subscribers, reaching a global total of over 300 million.
The company’s ad-supported plan now costs $7.99 per month, up from $6.99. Monthly standard ad-free subscriptions comprise $15.49 to $17.99, while the premium subscriptions increased from $2 to $24.99. Moreover, increasing the value-added member wages on a standard plan now costs an extra $1 and costs $8.99 per month.
The company has announced a hike in prices in Canada, Portugal, and Argentina. This is the first time the price of the advertisement-supporting levels has increased since the offering became almost two years old.
Netflix’s extensive library featuring the likes of “Happy Gilmore 2” and the new seasons of “You,” “Stranger Things,” and “The Night Agent”- all are coming in 2025: Co-CEO Ted Sarandos seemed to have no trouble giving Netflix a.shot in. The continued investment in high-quality content has been at the heart of its approach, with Sarandos declaring, “The strength of our content pipeline has never been better.
The price hikes follow Netflix’s exceptional performance in 2024, which included broadcasting two NFL games, the Jake Paul vs. From a boxing contest involving Mike Tyson, and in return, “Squid Game.” Among others, the Paul-Tyson bout such as reached over 108 million viewers, making it the most-streamed sporting event of all time.
It has also proved an attraction-the platform has in itself cracked down on password sharing. The company now lets subscribers pay to add other members to their accounts, an attempt to stop account sharing and raise revenue.
The increase in cost hasn’t made it lose its place as the giant in the streaming world, which it has maintained since it began based on its subscriber base and wide content range.
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