In a surreal blend of nostalgia and modern technology, Snoop Dogg and Dr. Dre will star alongside AI-generated versions of Frank Sinatra and Sammy Davis Jr. in a new commercial for their gin brand, Still G.I.N. The ad, which premiered on December 10, creatively bridges past and present to celebrate timeless artistry.
The advertisement starts with an expensive-looking bar where all guests are formal. AI-generating Sinatra and Davis Jr. sit chatting in their charming, charismatic manner as they observe Dre and Snoop enter the room. With an eye on the people adoring the rap idols, Sinatra quips, “Now, who the hell are these guys?” Davis Jr. teases him back with, “I heard those are the new gangsters in town.
The famous duo is now curious enough to ask the rappers over to have a drink. In the scene, things finally reach the climax as Sinatra orders “Still G.I.N. for everybody!” to the delight of the crowd by seamlessly blurring the lines between old-school Rat Pack charm and modern cool from hip-hop culture.
The Family Approves
The daughter of the late Frank Sinatra, Tina Sinatra said that the ad is very innovative. “To see Dr. Dre and Snoop Dogg along with my dad and Sammy Davis Jr. in such a revolutionary way is both thrilling and surreal,” she said. Tina said the ad pays tribute to enduring legacies of collaboration and creativity across generations.
The estates of Sinatra and Davis Jr. collaborated closely with the production team to ensure the late stars were authentically represented. Directed by Dave Meyers and developed by Rosewood Creative in partnership with AI specialists Metaphysic, the ad showcases cutting-edge technology to deliver a cinematic experience.
Beyond the Campaign
Still, G.I.N., launched earlier this year and owned by Dre and Snoop, has become a cultural phenomenon overnight. The brand markets itself as a balance between classic sophistication and modern innovation, a theme that will be echoed in the ad’s creative concept.
The campaign dovetails into Snoop Dogg’s high-profile placement on The Voice, having recently finished his first season as a coach. He debuted this commercial during the finale of the show’s season. That puts the stamp on it as one cultural milepost.
Bold Move Into the Future
This is a very innovative ad, not just a promotional piece, but a celebration of artistry that transcends time. By merging AI technology with the charisma of cultural icons, Still, G.I.N. has created a narrative that honors the past while embracing the future. Fans of the Rat Pack and hip-hop will find this collaboration a testament to the power of creativity and connection across eras.
This campaign’s seamless integration of AI and storytelling will leave a mark, ensuring that the gin brand and its pioneering creators stay at the center of the cultural conversation.
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