As reported by Wam, the state news agency of the UAE, Dubai duty-free sales in 2024 were equivalent to AED 7.9 billion ($2.16 billion), the same as in the current calendar year.
The retailer sold as much as AED 821.94 million in December, marking it as the highest month for sales in history; with the highest monthly sales record in history, it registered a 2 percent year-on-year increase. December sales have counted on Dubai Duty-Free’s 41st anniversary, which saw customers treated to a 25% discount and spend AED 60 million in just 24 hours.
In December, Confectionery sales were the best performer, recording a 30% increase year-over-year from the previous year.
In 2024, Dubai Duty Free had over 20.7 million transactions, averaging 56,649 per day. The retailer sold 55 million units of merchandise and catered to more than 13.7 million customers in its arrivals and departures stores.
Online sales contributed AED 197 million, or 2.5% of the annual revenue. Departures remained the primary source of revenue, where sales increased 0.84% year over year to AED 7.121 billion and accounted for 90% of the total turnover. In contrast, arrival sales declined by 12.21% to AED 537 million, and this only added up to 6.8% of the annual revenue.
Going forward, Dubai Duty-Free is to continue enhancing its retail appeal by finalizing its arrival shops that are located across all three terminals. The construction work would be completed early this year, which would further raise the shopping experience for millions of travelers.
This stable performance underlines the status of Dubai Duty-Free among the major world airport retailers through its viability and ability to adapt in this extremely competitive global marketplace.
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